About Us

Nostalgia Magazine printed its first issue in October 1999, dedicated to sharing memories and history of the Inland Northwest, especially Spokane, Coeur d’Alene, and the surrounding areas in eastern Washington and northern Idaho.

The cover of the October 1999 issue of Nostalgia Magazine, our first issue.

Over the last two decades, thousands of readers, authors, and historians have submitted stories and photos for publication in Nostalgia Magazine, and the archives now hold an incredibly diverse collection of material that together tells the story of our region, from its earliest years as the home of many Columbian Plateau tribes to more recent stories of pioneers, veterans, crooners, lawmen, crooks, vagabonds, and beyond.

In 2011, Nostalgia Magazine‘s original publisher and founder, Byron King, wanted to retire, and Nostalgia was purchased by Garrin Hertel, whose father, George Hertel, was a subscriber. George is pictured above, on his fifth birthday, on the right in suspenders. George grew up in Seattle on Beacon Hill, and before that, on a farm off Highway 99 between Seattle and Tacoma. The family home in the photo above is now under Sea-Tac airport. Their home was one of about 250 that the government purchased to make way for the future of air travel.

Garrin’s mom, Sally Hertel, grew up in Spokane and graduated from Lewis and Clark High School in 1954, and Whitworth College in 1958.

George and Sally Hertel taught grade schoolers in Spokane for three decades. They cultivated Garrin’s deep interest in history with family trips every summer, and by the time Garrin was six years old, he had already stood on the battlefield at Gettysburg, toured Plymouth Rock, and walked through the remains of the Alamo. Garrin graduated with a degree in History from Gonzaga University in 2003.

Click the image to play “The Magazine Burglar” which tells the story of George and Sally Hertel.

In 2015, Dena Gardner (now Hertel), swept Garrin off his feet and to Hawaii, where they eloped. Garrin and Dena now operate Nostalgia together. Dena’s family shares a fun connection to our regional history in the Gardner Cave in Metaline Falls. Learn more in Suzanne Bamonte’s Nostalgia story here.

Today, Nostalgia Magazine continues its mission to share and preserve Inland Northwest memories and history. Learn more about sharing your family history, your memories, and your researched history articles on our story submission page. Additionally, Nostalgia Magazine promotes the work of authors, historians, museums, and historical societies. Please get in touch with us to learn more about how you can contribute to the mission of Nostalgia Magazine at submissions@nostalgiamagazine.net.