In the fall of 1940, Earl Somers and his wife Byrd moved to Coeur d’Alene, Idaho with the idea of operating an amusement park near the Coeur d’Alene City Beach and Park. For years, Earl and Byrd had operated a traveling amusement company based in Pasco, Washington. They were in their mid-forties and were looking for a permanent location. Tired of traveling from city to city and dealing with the problems of setting up, taking down and traveling, Earl was convinced Coeur d’Alene was the perfect place for their amusement business. He began to meet with city officials about the possibility of leasing land near the city park. It took over a year to convince the city fathers this was a good thing for Coeur d’Alene, soon, the iconic Playland Pier would be entertaining families from around the region.